A new year, a new blog
Jo Shoesmith leads Amazon’s global creative strategy, including brand creation, design, production, social media and brand identity. In this episode, Shoesmith shares insights into creating emotional, brand-building advertising and using distinctive brand assets effectively.
“The Uncensored CMO” is a podcast exploring the unfiltered truth about marketing. Host Jon Evans speaks candidly about the good, bad and sometimes downright ugly sides of marketing theory and practice.
You can listen to the podcast on these platforms:
• Spotify: The Uncensored CMO
• Apple Podcasts: The Uncensored CMO
For more information and episodes, visit the official website: uncensoredcmo.com.
The first episode of 2025, “Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed”, features Jo Shoesmith, Global Chief Creative Officer at Amazon — what a dream job!
Jo Shoesmith leads Amazon's global creative strategy, including brand creation, design, production, social media and brand identity. In this episode, Shoesmith shares insights into creating emotional, brand-building advertising — salience first! — and using distinctive brand assets effectively. The conversation also explores inclusive advertising and offers advice on writing effective creative briefs.
English version of the BrandQs archive. Historical references are preserved.